Industry Intelligence & Market Overview
NAICS 541810: Advertising Agencies and Public Communications
Comprehensive market breakdown, prime contractor market shares, and state geographic distribution.
Market Overview
Verified SAM.gov & FPDS DataFederal agencies obligate $4.90B annually under NAICS 541810 (Advertising Agencies and Public Communications) across 1,826 active vendors. Small businesses capture 32.4% of total spend, while Booz Allen Hamilton Inc. holds the highest single market share at 8.0%.
•Annual Federal Spend: $4.90B
•Active Vendor Pool: 1,826 contractors
•Small Business Share: 32.4%
•Average Award Size: $3.0M
Annual Market Size
$4.90B
Obligated prime awards
Small Business Share
32.4%
Set-asides & small biz wins
Active Prime Vendors
1,826
Registered SAM.gov contractors
Average Award Size
$3.0M
Mean task order value
Market Share Leaders in NAICS 541810
Top federal vendors capturing the largest percentage of annual obligations.
| Contractor | Annual Spend Capture | Market Share % | Action |
|---|---|---|---|
| Booz Allen Hamilton Inc. | $392.0M | 8.0% | View Profile |
| Lockheed Martin Corporation | $686.0M | 14.0% | View Profile |
| Leidos Holdings, Inc. | $343.0M | 7.0% | View Profile |
State Market Share Breakdown
Top performance states for NAICS 541810 contracting.
VA
$580.6M
505 vendors
TX
$417.7M
445 vendors
CA
$395.1M
460 vendors
MD
$299.5M
372 vendors
FL
$191.1M
320 vendors
AL
$147.6M
247 vendors
CO
$137.2M
255 vendors
PA
$115.8M
245 vendors
OH
$106.6M
240 vendors
MA
$102.9M
235 vendors
GA
$97.4M
230 vendors
WA
$93.1M
227 vendors
NC
$88.8M
223 vendors
NY
$84.5M
227 vendors
MO
$79.0M
210 vendors
AZ
$76.0M
207 vendors
IL
$72.3M
215 vendors
NJ
$66.8M
205 vendors
NM
$63.7M
195 vendors
SC
$60.0M
198 vendors
UT
$56.4M
193 vendors
CT
$54.5M
190 vendors
IN
$51.5M
192 vendors
TN
$49.6M
191 vendors
MI
$47.8M
195 vendors
OK
$45.3M
186 vendors
KY
$42.3M
185 vendors
LA
$39.8M
183 vendors
MS
$37.4M
180 vendors
MN
$35.5M
182 vendors